The Green-Way Hits the Runway

The exponentially growing green trend has finally hit the major runway circuit. The "Be EcoChic" campaign, which raises environmental awareness, will kicks off its global launch Sept 4 in the form of a group runway show at the Museum of Natural History in Manhattan. According to WWD, designers including Donna Karan, Ralph Rucci, Carmen Marc Valvo, Christian Cota and Vena Cava have contributed looks that feature sustainable, low-impact or recycled fabrics. Women with environmentalist credibility including Mary Richardson and Laura Turner Seydel, will walk in the show. Other models include host Angela Lindvall, Alek Wek, Lauren Hutton, Alexandra Richards and her mother Patti Hansen, as well as TV stars from “Lipstick Jungle,” “Law & Order,” “Gossip Girl” and “Ugly Betty.”

Lindvall who co-stars on Discovery’s “Planet Green” show “AlterEco” tells WWD “Eco-fashion is going high-tech. The fashion industry is beginning to realize that eco-fashion can be well designed, glamorous and, well, fashionable.”