Bloomingdale’s is taking its SoHo concept on the road

Two new Bloomingdales locations were revealed on Wednesday: Santa Monica Place in Santa Monica, Calif., and Georgetown Park in the Georgetown section of Washington. The stores will be modeled after the popular SoHo store, with smaller selections of the best of the best, the edgiest of the edgy and well...you get the idea.

From the WWD news wire: "Bloomingdale’s in SoHo is a scaled-down version of the department store featuring tightly edited assortments of contemporary men’s and women’s sportswear and accessories, denim and cosmetics."

Lucky lucky georgetown-ers and very smart decision on Bloomingdales part.